What I Talk About#
I speak about different digitalization topics, my main topic is the transformation of industrial automation: from closed, proprietary systems to open, software-defined platforms.
My core topics:
- Partner Ecosystems & Platform Strategy - How to build, scale, and manage a partner ecosystem. Why partnering is not optional but a competitive necessity.
- Industrial AI & Digitalization - Practical applications of AI in factory automation, from predictive maintenance to AI-assisted engineering.
- Open Automation Platforms - What it means to open up a control system like ctrlX OS, and how app-based architectures change the game for machine builders.
- Smart Manufacturing - Lessons learned from 10+ years of implementing Industry 4.0 at Bosch - what works, what doesn’t.
My perspective: I don’t talk about theory. I share what we actually built - an open automation OS with 100+ ecosystem partners - including the failures and lessons along the way.
Why work with me#
Practitioner, not professor. As Director Partner Ecosystem at Bosch Rexroth, I build what I talk about - every day. My talks are grounded in real case studies from scaling ctrlX OS and ctrlX World.
Interactive and accessible. I make complex industrial topics understandable — even for audiences outside the automation industry.
“A huge compliment for your impressive presentation! You have set lasting impulses and encouraged many to seek new ways of collaboration.” — Peter Kairies, Organizer, MSC Yearly Conference for Product Manager
“A big compliment — you managed to explain a topic from a complex industry in a way that even people outside the industry could understand, and made it interactive!” — Lukas Meyer, MSC Yearly Conference for Product Manager
“That was a really great presentation with an impressive story! Networks and partnerships are indispensable if you want to stay competitive in international markets!” — Thorsten Krebs, MSC Yearly Conference for Product Manager
Trilingual. I speak at conferences in English 🇬🇧, German 🇩🇪, and Spanish 🇪🇸 🇦🇷 — with stage experience across Europe.
Speaking Formats#
| Format | Duration | Description |
|---|---|---|
| Keynote | 30–45 min | Inspiring talk on platforms, ecosystems, or industrial AI |
| Conference Talk | 20–30 min | Focused presentation with Q&A |
| Panel Discussion | 45–60 min | As panelist or moderator |
| Workshop | Half or full day | Hands-on session on partner strategy or platform thinking |
| Fireside Chat | 20–30 min | Conversational format, great for podcasts and summits |
| Podcast Guest | Conversion about my core topics, already 6+ podcast appearances - see in English and German |
Available on-site, virtual, or hybrid.
Selected Talks#
Partner Ecosystems & Platform Strategy#
- MSC-Jahrestagung für Produktmanager 2024 — Having the Right Partners — It’s Not Optional, It’s a Must! - see my blogpost.
Industrial AI & Digitalization#
- Balluff EMEA Event Future of Automation 2025 - Presentation and Panel Discussion about Cyber Resilience Act - Opportunity or Obstacle? - see blogpost.
- Hannover Messe 2024 — Panel Discussion: AI Meets Automation — with Industrial AI Podcast, Siemens, and Beckhoff
- Advanced Factories 2024, Barcelona — Keynote: The Digital Dilemma and How to Overcome It 🇪🇸
- Digitale Fitness für Entscheider, University4Industry, 2022 — Workshop: Digital Strategy with Platforms and Ecosystems
Open Automation Platforms#
- JAI 2025 — X Jornadas sobre Automatización Industrial, Vigo, Spain — Competing in a Constantly Transforming Manufacturing Industry 🇪🇸
- JAI 2018 — Jornadas sobre Automatización Industrial, Vigo, Spain — IoT@Bosch — Video | Interview 🇪🇸
- Presentations at SPS/IPC/Drives 2014, 2016, **2017, Nuremberg — Bosch Rexroth booth
Smart Manufacturing#
- Factory 4.0 Conference 2020, Romania — Game Changer with ctrlX AUTOMATION
- SFI Offshore Mechatronics Conference 2018, Grimstad, Norway — OPC UA over TSN in Industrial Automation
- Industry of Things World Europe 2018, Berlin — Shaping the Factory of the Future
- Manufuture 2017, Tallinn, Estonia — Turning Ideas into Reality
- INDUSTRY 4.0 SUMMIT 2017, Manchester, UK — Using Simulation of Packaging Solutions to Create Consumer Value
- Factories of the Future Conference 2016, EFFRA, Brussels — Industry 4.0 Live at Bosch
Let’s Talk#
Interested in a keynote, workshop, or advisory session? I’d love to hear from you.
I’m happy to discuss your event or project - just drop me a message.
